Sustainable exhibits are one of the top trends expected in 2023. “The general expectation among industry members is that 2023 will build on the industry’s performance in 2022 and bring continued recovery and growth, although we are also cognizant that a certain amount of uncertainty remains.” ~David DuBois (cited by Lisa Plummer Savas, TSNN) The Top Trade Show Trends to Watch in 2023 If you’re looking for inspiration, here are 14 brand activation ideas that will get your brand the attention it deserves.
But by incorporating brand activations into the marketing mix, you can expect to generate a ton of buzz for your brand and create memorable and meaningful impressions that stick with consumers (with the help of your brand ambassadors, of course). But that’s easier said than done, especially if you focus solely on traditional or digital marketing tactics.
If you’re looking to create awareness for your brand or company, you’ve got to deliver your message and showcase your products or services to the consumers that matter the most. “Brand activations provide better experiences for your fans and help sponsors to create more meaningful connections.” ~Eventbrite Knight Shaymalan experience, here is BizBash’s roundup of the best activations from CES 2023.ġ4 Brand Activation Ideas That Will Drive Brand Awareness From a whimsical Reddit activation to an immersive Canon/M. Experiential marketers depend on CES to set the bar for the year, taking notes from exhibitors’ immersive and tech-driven experiences, designs, and strategies. Of course, all eyes were on the latest gadgets and tech trends for 2023, but the activations and experiences make CES one of the hottest trade shows around. Living up to its pre-pandemic glory in its 55th year, CES welcomed more than 3,200 global exhibitors (up 1,000 from 2022) this year.
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